very interesting study it is.
http://www.searchenginejournal.com/search-behavior-study-how-do-french-canadians-search-the-web/5167/
the key findings are accordingly as follows:
to me, the 3rd point is beyond expectation. because, as a developer of search systems, we only look down on that normal search users only use single word for the search keyword.
- French Canadians are very active web searchers. Close to 65% use search engines from 2 to 10 times a day.
- A wide majority of respondents (85%) feel satisfied with the primary results from search requests. Only 1,6% were unsatisfied, while 8,8% were very unsatisfied from the results.
- More than 48,9%, use 2 keywords when searching and close to 31% use 3 keywords. Only 9,5% use one specific keyword and close to 11% type in 4 keywords.
- More than 40% sometimes use advanced search functions and 9% very often.
- 40,2% of French Canadian search users were neutral about the relevance of sponsored links. Only, 17,4% find them relevant or very relevant. 32,3% of surveyed searchers find sponsored links irrelevant.
but, WHO THEY ARE should be focused. the number of examinee is 1,272. according to the detailed report, THEY ARE the member of a mailinglist and, used to using computer well it seems.
http://documents.skooiz.com/how-do-french-canadians-search-the-web.pdf
1272 members from Mastodonte’s mailing list were surveyed on 17 questions about their web search habits.
